Brief
Castle Lager is South Africa's favourite beer. Braai is South Africa's favourite pastime. So, as the nation's beer, Castle Lager wanted to cement itself
as the beer to have whenever South Africans braai.
as the beer to have whenever South Africans braai.
Insight
A braai is not just about the fire and the meat. It's about the friends we invite, and the memories made around a fire.
Rationale
So we created a campaign that invited all South Africans to a braai. A campaign that showed South Africans how they act and make moments
at a braai, and how it all comes together with a Castle. So we invited Mzansi to...
at a braai, and how it all comes together with a Castle. So we invited Mzansi to...
Big Idea
Castle Lager Braai o'clock
Castle Lager Braai o'clock
