Brief: Build a platform that makes Castle the beer that brings the magic back into braai through various touch points, using the publisher mindset
to build a holistic and engaging campaign story.
Insight: Braai's are about more than just fire and meat. They're occasions that can happen at any time, with the right people and the beer
that brings it all together.
that brings it all together.
Idea: Because Braai Time is Castle Time.
Rationale: We'll build a platform that shows braai's are made up of occasions, characters, and moments familiar to millions of South Africans, positioning Castle as the thing that brings them all together.
