Brief: Create an iconic and engaging tweet (and supporting tweets) that creatively announces the British and Irish Lions brand partnership with
viral impact #CastleLionsSeries.
viral impact #CastleLionsSeries.
Rationale: South Africans are excited to see the reigning world champion Springboks in action and in winning form. However,
tickets are financially out of reach for ordinary South Africans. Castle Lager is well-positioned to give them access to this once-in-12-years opportunity.
tickets are financially out of reach for ordinary South Africans. Castle Lager is well-positioned to give them access to this once-in-12-years opportunity.
