The client wanted to sell a product that offers value for money for their consumers, so they created the Reversible jacket - a two-in-one jacket that consumers could buy for their children, getting two looks for the price of one.
We thought of a fresh take for the client. Using light boxes that will bring life to the performance and also make the jacket stand out. We focused
on the jacket and its features, so the TVC was both functional and good for viewing pleasure, encouraging consumers to want to buy the product.
